Thuật toán mới của Google hại doanh nghiệp SEO

Mới đây, Google tuyên bố đã áp dụng thuật toán mới cho cỗ máy tìm kiếm của mình để danh sách kết quả "công bằng" hơn, với những website có nội dung "gốc," chất lượng sẽ được xếp lên trên, đồng thời trang web nào chất lượng "thấp," có nội dung sao chép thì sẽ bị thẳng tay "giáng" xuống dưới.

Chính điều này đã khiến cho nhiều doanh nghiệp hoạt động SEO (áp dụng mẹo để nâng cao thứ hạng trong bảng tìm kiếm Google) bị khốn đốn, và công ty Mahalo là một trong những đối tượng đầu tiên phải gánh chịu hậu quả không nhỏ đó.

Trong email gửi tới nhân viên của mình, nhà sáng lập Mahalo, Jason Calacanis bày tỏ: "Sự thay đổi của Google đã dẫn tới những sụt giảm nghiêm trọng trong lưu lượng dịch vụ cũng như nguồn thu nhập của chúng ta. Sau khi đầu tư hàng triệu USD vào các dự án tạo nội dung rất chuyên nghiệp, thì thuật toán mới đã khiến cho mọi thứ trở nên lệch hướng."

Đi kèm với thông báo "buồn" này là quyết định cắt giảm 10% nhân sự của Mahalo, đồng thời họ cũng tạm dừng việc tạo các nội dung tự do khác vốn để phục vụ cho công việc SEO của mình.

Lúc đầu, Mahalo được tạo ra như một cỗ máy tìm kiếm để cạnh tranh trực tiếp với Google. Sau đó, hãng này chuyển hướng hoạt động sang việc "tối ưu hóa các công cụ tìm kiếm" (SEO), với những dự án bị coi là "spam" như việc tạo ra hàng trăm trang có chủ đề tương tự nhau, nhằm "nâng điểm" cho các từ khóa hay các khách hàng.

Song hoạt động này đã "hết thời" khi Google tuyên bố áp dụng những thay đổi mới cho thuật toán tìm kiếm của họ.

Vấn đề đang tranh cãi hiện nay là làm sao để các nhà làm website có thể phân biệt được đánh giá của Google, thế nào là nội dung "chất lượng thấp," và thế nào là những nội dung tốt mà vẫn đáp ứng được yêu cầu "thu hút" cỗ máy tìm kiếm hướng vào trang của mình./.

in reference to:

"Thuật toán mới của Google hại doanh nghiệp SEO"
- http://www.vietnamplus.vn/Home/Thuat-toan-moi-cua-Google-hai-doanh-nghiep-SEO/20113/80179.vnplus (view on Google Sidewiki)

Top countries for IT offshoring

Top countries for IT offshoring

Gartner Inc.'s top 30 countries are:
Americas: Argentina, Brazil, Chile, Colombia,* Costa Rica, Mexico, Panama* and Peru.*

Asia/Pacific: Bangladesh,* China, India, Indonesia, Malaysia, the Philippines, Sri Lanka,* Thailand and Vietnam.

Europe, the Middle East and Africa: Bulgaria,* the Czech Republic, Egypt, Hungary, Mauritius,* Morocco, Poland, Romania, Russia, Slovakia, South Africa, Turkey* and Ukraine.

*New to the list in 2011.


Source: Gartner Inc.



TPI Inc.'s top 10 countries for IT outsourcing

Ranked across six dimensions, TPI's top 10 are:
1.    India
2.    United States
3.    United Kingdom
4.    Philippines
5.    China
6.    Malaysia
7.    Canada
8.    Australia
9.    Germany
10.   Egypt

Source: TPI Momentum



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True Benefits of Outsourcing Software Development

Outsourcing, the latest way of getting professional work done:

The turning point for many companies to start outsourcing their work was the current competitive trend of delivering professional world class quality, on time, work at cost effective prices. Many firms prefer to outsource their software projects offshore. There are many ideal benefits to suit your specific process-centric requirements.

True Benefits of outsourcing software development :

B2B & B2C's growing momentum has quickened the pace for more powerful world class, streamlined comprehensive, off shore software outsourcing. Benefits of out sourcing software development:

* Customer-centric approach of delivery.
* World class professional skills and expertise to suit your process-centric requirements.
* Establishment of both or either a technical or call centre.
* Internet promotion and advertisement with SEO services at cost effective prices.
* Feature-rich one stop process-centric service centre.
* Variety of domains of highly skilled personnel with quicker time to market innovative techniques.
* Flexible websites with free periodical updates using only the latest technology.

Why India?

An annual Asia-Pacific survey of more than 500 companies, according to Hewitt Associates, reported that India had gains of 12.8% & 13.7% last year for positions labeled IT solutions provider & software development. It has also been proved that around 80% of the offshore outsourcing work is done in India.

Why do many of the American & UK companies come to India than its competitors China & Romania?

* India has a larger English speaking population.
* India also has a lot of historical ties to the western countries, which ensures better interactive and prompt technical delivery to suit your customer-centric needs.
* Labor costs are relatively lower.
* Due to the economic vitality, the standard as well as the cost of living was on the increase with the new offshore software outsourcing projects.
* It has also helped in the rapid creation of a technological market.
* The demand for more IT Professionals was meet in a streamlined approach.

India is currently considered the hub when it comes to offshore outsourcing in all the various spheres of a growing as well as a developed economy. Its feature-rich innovative techniques ensure credibility and a definite boost for their company profile in the market.

Source ezinearticles.com

Offshore Software Outsourcing Means Job Creation is Must

Offshore Software Outsourcing invariably results in the loss of lots of jobs. So the country should focus on creating opportunity in their own country to provide more jobs, so that, those who have lost jobs will get new opportunities in the future.

Lots of remarks of experts come against the backdrop of a growing outcry in their own country against the loss of jobs by Offshoring to low-cost locations like India and china. A large number of foreign companies are shipping jobs in Offshore Software Development, BPO and call centers to their Indian subsidiaries or to contractors in India or china with a mind set of cutting costs by the way of Offshore Outsourcing.

The reality of 21st century international economics is that, these kinds of Offshore Outsourcing and dislocations will take place. So it is better to minimize this process and provide new opportunities for employees. This may be a major issue that countries like U.S. will be focusing on in the months ahead and also might focus on too much Offshore Outsourcing.

Credit of Offshore Outsourcing really goes to the Internet system and broadband capabilities, so that information and services can be moved around the world. It helps the countries getting connected to other parts of the world at the speed of light, and the people are taking advantage of that kind of capability. This process really helps Offshore Outsourcing. Offshore Outsourcing of jobs in the United States to Mexico, to China, to other parts of the world is done as the global world develops drastically.

One thing is sure in Offshore Outsourcing is that the people from any country gets the opportunity to serve Worldwide needs. Outsourcing of work overseas is commonly known as Offshoring. That’s why it has come in for criticism from both legislators and workers' unions because of loosing the jobs and less compensation. It really is strange that on the one hand people are talking about openness and Outsourcing of markets, and on the other hand the countries like U.S. are planning to ban Offshore Outsourcing.

As far as Offshore Outsourcing is concern, it can also be done that the big Outsourcing countries like India and China should allow more and more FDI and create more job opportunities to the countries from where the Offshore Outsourcing is done.


Source ezinearticles.com

Software Outsourcing - The New Trend That Is Proving Highly Profitable

Software outsourcing is the new business that is witnessing a big boom and every software company worth its salt wants to make the most of this wonderful opportunity. India has over time proved to be the most sought after destination for software outsourcing, the main reason for this software outsourcing trend being the quality of output provided by the highly experienced and skilled team of Indian officials. Outsourcing has also been beneficial for the software companies as it has opened up a whole new world of opportunities and has resulted in a high rate of profit for the company involved. Software outsourcing is beneficial to the foreign companies as well. Outsourcing helps to cut down costs drastically.

The foreign companies make a saving of 40-50% by outsourcing to India. Outsourcing to Indian companies ensures a high quality output with timely submissions and at a fraction of the cost that they would actually incur. Thus, software outsourcing definitely helps to make a huge saving for the company that is outsourcing the work. Outsourcing can be carried out either personally by hiring professionals in the field or through agencies who undertake such work. India with its huge pool of experienced, talented and skilled personnel proves to the best available option for foreign companies as Indian companies are in a position to undertake highly complex projects and understand the significance of meeting deadlines - all at very attractive rates.

India offers varied services that are not restricted to the field of software outsourcing alone. US companies are the main clients that the Indian IT firms cater to followed by the UK, Germany, France and several other developed nations that find India to be a very attractive destination when it comes to custom software development outsourcing. Statistics go to show that as high as 40% of all IT work is from India. Cost factor is a major attraction when foreign companies take into account Indian companies for the purpose of outsourcing. By making a huge saving in terms of cost, the foreign companies stand to gain by having additional funds available for investing elsewhere which would be helpful in furthering their business prospects.

Before actually making the decision to make the outsourcing deal and signing on the dotted line there are several factors that must be considered and evaluated. The company outsourcing work should first take into account the expertise and experience of the software company to which the work is being outsourced. The history and performance of the company in the field and the skill that they have for taking up the assignment must be properly studied. The credibility of the company in the particular field must be considered before handing over the work. Most IT consulting companies in the field are working towards getting certifications like ISO that are accepted internationally and itself speak for their quality and competence. All aspects of the company taking the work must be considered and proper evaluation of their services, the infrastructure available, the experience and the capability of the company to actually undertake the project must be carried out before outsourcing the work.


Source ezinearticles.com

The Software Development Business is Growing Globally

Globally software development has found a significant adoption rate due its business processing automation and management capabilities. Over the last few years the more companies have been opting for software outsourcing to get cost effective solutions from the offshore software development companies in countries like India and China. This change has not been limited to particular demography, but the business has spread far and wide across the whole globe.

Today, each budding enterprise as well as a large-scaled organization is being benefited commendably by software development, the software outsourcing companies are going into overdrive in order to satisfy the rising demands of offshore software development for internal and external operations of the businesses worldwide. Software can be deployed on the web as well as desktop resident for efficient business processing. In this era of the Internet technologies businesses are more looking forward to getting web based software and reach out a wide audience since virtually the whole world uses the Internet. Hence it is much more effective and easier to serve the customers through the Internet rather than in the real world. Software development has caught all the industry verticals worldwide. Whether it is finance, retail, real estate, logistics, or any other, all businesses, irrespective of their size, actively use some or the other software for better business processing.

As a result of the ever increasing demands of the customers there has been a blast of various business models as per the demands of the customers. The traditional software development model has evolved into more advanced services like Software as a Service (SaaS) wherein the software is hosted on the vendor's server and the clients are the end users of the product, and Software Oriented Architecture (SOA) and cloud computing software. The software vendors are coming up with radically new concepts that attract the clients in choosing their services. Moreover, the availability of cheap labor and an access to an uninhibited pool of superior skill set is driving the companies to opt for the cheaper yet effective software outsourcing services of the vendors in India, China, Malaysia, and Brazil.

The software development models provided by the vendors are really competitive and promise an innovative strategy to mine better ROI. Services are being offered such as fixed rate custom application development as well as hire a dedicated developer who will work exclusively for the client business development. This sudden surge in the search for professional software development services has come because of the lack of proper talent in the developed nations. The talent available charges alarmingly due to the high economies of their countries as with the developing countries the quality is not compromised albeit of low cost services. The IT infrastructures have only got better over the time and the offshore software development companies always keep themselves updated with the fast evolving technology to provide a support in the latest cutting edge technologies. This propels the choice for the offshore software developing companies. The clients get tailor made solutions that work precisely for their businesses.

This clear increase in the software development demands for business processing is looking strong and seems to get more intense over the years to come. As the machines are growing there is a large demand for software to run them. This does not mean an end for the human resource. In fact to develop, run, and maintain these business processing machines every business needs software professionals, hence the future for the software development industry is nothing but bright.


From

Software Development: Three Reasons Why Outsourcing Works

Software consulting is quickly developing a reputation among large and small companies as a way to enhance business productivity and reduce costs. The reason for its new found popularity is simple: software development outsourcing is a concept that works.

There are many ways software consulting can benefit your business. The most common advantages it lends involve cost, time, and the skill of the worker.

Cost: In this day and age, businesses must find a way to save money without compromising their service or product. Software consulting is the answer to this dilemma.

Not only can this type of outsourcing improve what your business has to offer, but it can do so at a price reduced for you.

Some studies suggest that outsourced labor can cost as much as ninety percent less than in-house workers. Rather than having to hire for that one time project, software development outsourcing provides you with the opportunity to concentrate on your projects and your profits.

By allowing you to pay on a per project basis, outsourcing frees you from having to pay on a consistent basis for work that may be anything but. Software consulting allows you to hire as needed, and to let be when not.

Time: Your in-house employees may be hard working, but chances are they are still drawn to the distractions of working inside. They may gossip at the water cooler or be pulled into conference calls when they‘re not really needed. They may spend more time arguing with each other and less time working on projects. With outsourcing, you avoid all of the caustic stuff that can come with an office. Software consultants focus on the project at hand. Period.

Required Skills: Software consulting can be used for a variety of things, from coding to database management, from GUI development to website design. Rather than using an in-house employee who may know a little bit here and a little bit there, be a novice at this and a novice at that, outsourcing your software development provides you with the opportunity to hire experts in their field. This gives you an advantage over the competition. This saves you time. It saves you money. And it saves you from frustration. More importantly, it provides you with the opportunity to offer a service or a product of the highest quality.

Outsourcing is a direction many companies are moving, especially those companies that are moving forward.

From